Sentence examples of "brand management" in English
With regard to deverticalization, the company was accelerating unbundling and outsourcing, as well as dismantling non-core activities, while retaining and strengthening its core activities (e.g. design of intellectual property, trade marketing and brand management).
В первом случае компания ускоряет процессы разукрупнения и аутсорсинга, а также освобождается от неосновных видов деятельности, сохраняя и укрепляя основные направления (например, разработка режимов прав интеллектуальной собственности, торговый маркетинг и управление торговыми марками).
At the Global Compact Leaders Summit that I convened in June 2004, the largest gathering of business and civil society representatives ever held at the United Nations, participants from all sectors agreed that the initiative had reached a stage requiring an intensified focus on quality assurance, brand management and governance at both the global and local levels.
На Саммите лидеров Глобального договора, который был созван мною в июне 2004 года, — крупнейшем из форумов представителей деловых кругов и гражданского общества, когда-либо проводившихся в Организации Объединенных Наций, — его участники, представлявшие все сектора, сошлись во мнении о том, что инициатива вышла на стадию, требующую усиления акцента на вопросах гарантии качества, продвижения имиджа и управления — как на глобальном, так и на местном уровнях.
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